Aug 31, 2020
In addition, we’ve established the following guidelines:
- Choose one social media administrator for your account with up to two back-ups. Establish accounts on a shared email, not a personal email. Passwords should be shared with your designated liaisons to maintain account access during changeover times.
- Where possible, all social media accounts associated with the school must post a “Statement of Use” (example attached).
- Social media managers should keep track of activity and deliver a report to the appropriate departmental PR rep at least once a year so that they can assess the efficacy of the account.
- Each social media account must post at least once a week. Scheduling tools (i.e. Tweetdeck, Hootsuite, Buffer) are available for the major social media platforms for times when the administrator is unable to maintain the profile.
- Social media handles should start with the word “Rutgers” and then the program, i.e., Rutgers Brass, Rutgers Organ, Rutgers Piano, etc.
- If an account features a “mission” section, accounts must use the department’s official boiler plate (available through the Dean’s Office).
- Consider whether your program needs a specific social media account. Consider your goals, audience, and time available to devote to the monitoring of each account. Mason Gross also has gained large followings on the respective social media platforms and may be able to share your content to a much larger audience. If you are interested in sharing news with the communications team for distribution on the official Mason Gross social channels, please submit a ticket.
- The solicitation of donations for non-Rutgers organizations is prohibited.